I’ve often been told to price my services according to the quality of my offerings, so I’ve tried to keep my workshop prices in accordance with the quality of the experience that I offer. I wouldn’t want potential students to feel that my workshops were ‘cheap’ in a negative way! However, I’ve been made to ponder on this following the announcement of my new ‘Autumn in The Lake District’ workshop. Several friends and contacts have expressed a desire to come along but have bemoaned the fact that the workshop is simply too expensive.
So, I’ve had a huge rethink. And, rather than follow my head I’ve decided to listen to my heart. What I really want, and this is the purpose of my Wildscape Workshops, is to encourage as a many people to come out and engage with nature through their cameras, the fact that price is a barrier needs to be addressed. I’ve decided to cut the price from £85 per person to just £50. The workshops will stay the same, for no more than 6 students at a time, the format will be unchanged and I’ll give the same unhindered amount of information, visiting beautiful wild places with, hopefully, more nature loving people by my side.
There will be other workshops that follow a different pricing structure, multi-day ones, one-to-one days and the like, but the core workshops for 6 people will now be £50. I can’t afford to offer a discount for early booking, perhaps the benefit of early booking will be a place on the workshop!
What do you think? Is it a good idea? I’d appreciate your feedback.
